REGENT ROGUE LTD

Regent Rogue Ltd is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website or purchase products from us.

2. Personal Information We Collect

When you visit our website, place an order, or contact us, we collect certain information.

In this policy, “Personal Information” means any information that identifies or can identify you.

A. Device Information

When you visit our site, we automatically collect certain information about your device, including:

• IP address
• Web browser type and version
• Time zone
• Cookie data
• Pages or products viewed
• Search terms
• How you interact with the site

Purpose: To ensure the website functions correctly, improve performance, prevent fraud, and analyse how the site is used.

Source: Collected automatically via cookies, log files and similar technologies.

Disclosure: Where applicable, shared with our ecommerce platform provider (such as Shopify) and analytics providers.

B. Order Information

When you place an order, we collect:

• Name
• Billing address
• Shipping address
• Email address
• Telephone number
• Payment details (processed securely via payment providers)

We do not store full card details on our own servers.

Purpose: To:

• Process and fulfil orders
• Take payment
• Arrange shipping
• Send invoices and confirmations
• Communicate about your order
• Screen for fraud or risk
• Provide relevant product updates where permitted

Source: Collected directly from you.

Disclosure: Shared only with service providers necessary to fulfil your order, such as:

• Ecommerce platform provider
• Payment processors
• Shipping and courier services
• Fraud prevention providers

C. Customer Support Information

If you contact us, we may collect:

• Your contact details
• Order history
• Correspondence
• Any information you provide relevant to your enquiry

Purpose: To respond to queries, resolve issues, and provide support.

3. How We Use Your Personal Information

• Provide products and services
• Process payments
• Deliver orders
• Communicate with you
• Improve our website and services
• Prevent fraud
• Comply with legal and regulatory obligations

4. Lawful Basis for Processing (UK & EEA)

If you are located in the UK or EEA, we process your personal data under one or more of the following lawful bases:

• Performance of a contract
• Compliance with legal obligations
• Our legitimate business interests (where these do not override your rights)
• Your consent, where required

5. Sharing Personal Information

We share personal information only where necessary to operate our business. This may include:

• Ecommerce platform providers (such as Shopify)
• Payment processors
• Couriers and fulfilment providers
• IT service providers
• Fraud detection services
• Professional advisers
• Regulatory or law enforcement authorities where legally required

We do not sell your personal data.

6. International Transfers

Where we use service providers based outside the UK, your personal data may be transferred internationally.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK International Data Transfer Agreements
• Adequacy decisions
• Standard Contractual Clauses

7. Retention

• Fulfilling contractual obligations
• Legal, accounting, or tax requirements
• Fraud prevention
• Dispute resolution

You may request deletion of your data where legally permissible.

8. Automated Decision-Making

We do not engage in fully automated decision-making that produces legal or significant effects.

Our ecommerce platform may use limited automated systems for fraud detection, such as temporary blocking of suspicious transactions. These systems are designed to protect both you and us.

9. Your Rights

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where processing is based on consent

To exercise your rights, contact: info@regentrogue.com

If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO):

https://ico.org.uk

10. Cookies

We use cookies to ensure the website functions properly and to improve user experience.

Cookies may include:

• Essential cookies required for checkout and account login
• Analytics cookies to understand site usage
• Marketing cookies where consent has been provided

Examples of functional cookies may include:

• Session identifiers
• Shopping cart cookies
• Checkout tokens
• Secure customer login cookies

Analytics cookies may track:

• Landing pages
• Referrer information
• Site usage patterns

Cookies may be either:

• Session cookies, which expire when you close your browser
• Persistent cookies, which remain until deleted or expired

You can manage cookies via your browser settings. Blocking cookies may affect website functionality.

11. Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection practices when such signals are received.

12. Data Security

• Secure hosting environments
• Encrypted communications where appropriate
• Access controls
• Regular review of security procedures

13. Children

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

If you believe a child has provided personal data, please contact us so we can delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted on our website with a revised date.

15. Contact